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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
CHINA AND THE UNITED STATES ARE HEADING TOWARD A WAR NEITHER WANTS. The reason is Thucydides’s Trap, a deadly pattern of structural stress that results when a rising power challenges a ruling one. This phenomenon is as old as history itself. About the Peloponnesian War that devastated ancient Greece, the historian Thucydides explained: “It was the rise of Athens and the fear that this instilled in Sparta that made war inevitable.” Over the past 500 years, these conditions have occurred sixteen times. War broke out in twelve of them. Today, as an unstoppable China approaches an immovable America and both Xi Jinping and Donald Trump promise to make their countries “great again,” the seventeenth case looks grim. Unless China is willing to scale back its ambitions or Washington can accept becoming number two in the Pacific, a trade conflict, cyberattack, or accident at sea could soon escalate into all-out war.
In Destined for War, the eminent Harvard scholar Graham Allison explains why Thucydides’s Trap is the best lens for understanding U.S.-China relations in the twenty-first century. Through uncanny historical parallels and war scenarios, he shows how close we are to the unthinkable. Yet, stressing that war is not inevitable, Allison also reveals how clashing powers have kept the peace in the past — and what painful steps the United States and China must take to avoid disaster today.
W. Cleon Skousen
A timely update to the phenomenal national bestseller. Soon after its quiet release during the height of the Red Scare in 1958, The Naked Communist: Exposing Communism and Restoring Freedom exploded in popularity, selling almost two million copies to date and finding its way into the libraries of the CIA, the FBI, the White House, and homes all across the United States.
From the tragic falls of China, Korea, Russia, and the UN, to the fascinating histories of Alger Hiss, Whittaker Chambers, Elizabeth Bentley, and General MacArthur, The Naked Communist lays out the entire graphic story of communism, its past, present, and future. After searching unsuccessfully for a concise literature on the communist threat, W. Cleon Skousen saw the urgent need for a comprehensive book that could guide the American conversation. So he distilled his FBI experience, decades of research, and more than one hundred communist books and treatises into one clarifying, readable volume that became a touchstone of American values and earned praise from the likes of President Ronald Reagan, Glenn Beck, and Ben Carson.
Lauded by one reviewer as “the most powerful book on communism since J. Edgar Hoover’s Masters of Deceit,” this text draws a detailed picture of the communist as he sees himself: stripped of propaganda and pretense. Readers gain a unique insight into the inner workings of communism—its appeal, its history, its basic and unchanging concepts, even its secret timetable of conquest.
Among the many questions The Naked Communist answers are: * Who gave the United States’ nuclear secrets to the Russians? * How did the FBI fight communism after it was forced underground in 1918? * Why did the West lose 600 million allies after World War II? * What really happened in Korea? * What is communism’s great secret weapon? * What lies ahead? * What can I do to stop communism? * How can we fight communism without a major war?
Now updated for 2017, this edition includes a chapter on the forty-five Communist Goals, detailing how forty-four of those goals have been achieved in the U.S. already, as well as a chapter on the making of The Naked Communist, shedding light on how this book has sold almost two million copies. As relevant now as it was sixty years ago, Skousen’s groundbreaking work provides a renewed understanding of one of the greatest threats facing America today.
Ever wonder how politics turned into a take-no-prisoners blood sport? The New York Times bestselling author of Stonewalled pulls back the curtain on the shady world of opposition research and reveals the dirty tricks those in power use to influence your opinions.
Behind most major political stories in the modern era, there is an agenda; an effort by opposition researchers, spin doctors, and outside interests to destroy an idea or a person. The tactic they use is the Smear. Every day, Americans are influenced by the Smear without knowing it. Paid forces cleverly shape virtually every image you cross. Maybe you read that Donald Trump is a racist misogynist, or saw someone on the news mocking the Bernie Sanders campaign. The trick of the Smear is that it is often based on some shred of truth, but these media-driven "hit pieces" are designed to obscure the truth. Success hinges on the Smear artist’s ability to remain invisible; to make it seem as if their work is neither calculated nor scripted. It must appear to be precisely what it is not.
Veteran journalist Sharyl Attkisson has witnessed this practice firsthand. After years of being pitched hit jobs and puff pieces, she’s an expert at detecting Smear campaigns. Now, the hard-hitting investigative reporter shares her inside knowledge, revealing how the Smear takes shape and who its perpetrators are—including Clinton confidant Sidney Blumenthal and, most influential of all, "right-wing assassin turned left-wing assassin" (National Review) political operative David Brock and his Media Matters for America empire.
Attkisson exposes the diabolical tactics of Smear artists, and their outrageous access to the biggest names in political media—operatives who are corrupting the political process, and discouraging widespread citizen involvement in our democracy